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So at work today, enjoying the old Seattle Weekly, I came across Aimee Curl's article on eco-friendliness in the coffee industry. Although there weren't too many surprises (guess what, Starbucks doesn't recycle, aaah!) it's always interesting to see product comparisons with respect to greenness. Originally I thought I would just post a more generally Cascadian version of Curl's article, but then I got to thinking...
Coffee isn't the Cascadian, or even Seattle icon that so many claim it to be. Starbuck's may have started here but its popularity has little to do with coffee and much more to do with service and marketing. This is exactly why they went global and have been just as popular everywhere else. They had an effective business model that they perfected in Seattle and that's about it. Sure we like our caffiene fix everyday but were not a bunch of coffee connoisseurs who can determine the country of origin with just one whiff. In fact, if that were the case, I would expect that Starbucks would have done worse around here because people would realize that Starbucks' Grande Mocha is nothing more than the Big Mac of java.
But Beer. Now that's something that Cascadians truly take seriously. It's common knowledge that microbreweries prosper here like shrooms in a cow patty. In fact, the top five states with the most craft breweries are as follows:
1. California 200+
2. Colorado 101
3. Oregon 91
4. Washington 87
5. Michigan 69
(From Reelbeer.com)
And this is good beer too. As I mentioned in a previous post British Columbia dominated the show at the Canadian Brewing Awards. Likewise, California, Washington, and Oregon are first, third, and fifth respectively in most medals won from the American Brewer's World Beer Cup. Even in international competitions Cascadians show their talent. In the 2005 International Brewing Industry Awards the only winners from the entire North American continent all came out of Cascadia (Bridgeport Brewing, Oregon; Rogue's Brewing, Oregon; Sierra Nevada, Northern Cali; and Pacific Western, BC)
So, with inspiration from Aimee Curl and an added PNW twist, I give you the greenest beers in Cascadia!
Coffee isn't the Cascadian, or even Seattle icon that so many claim it to be. Starbuck's may have started here but its popularity has little to do with coffee and much more to do with service and marketing. This is exactly why they went global and have been just as popular everywhere else. They had an effective business model that they perfected in Seattle and that's about it. Sure we like our caffiene fix everyday but were not a bunch of coffee connoisseurs who can determine the country of origin with just one whiff. In fact, if that were the case, I would expect that Starbucks would have done worse around here because people would realize that Starbucks' Grande Mocha is nothing more than the Big Mac of java.
But Beer. Now that's something that Cascadians truly take seriously. It's common knowledge that microbreweries prosper here like shrooms in a cow patty. In fact, the top five states with the most craft breweries are as follows:
1. California 200+
2. Colorado 101
3. Oregon 91
4. Washington 87
5. Michigan 69
(From Reelbeer.com)
And this is good beer too. As I mentioned in a previous post British Columbia dominated the show at the Canadian Brewing Awards. Likewise, California, Washington, and Oregon are first, third, and fifth respectively in most medals won from the American Brewer's World Beer Cup. Even in international competitions Cascadians show their talent. In the 2005 International Brewing Industry Awards the only winners from the entire North American continent all came out of Cascadia (Bridgeport Brewing, Oregon; Rogue's Brewing, Oregon; Sierra Nevada, Northern Cali; and Pacific Western, BC)
So, with inspiration from Aimee Curl and an added PNW twist, I give you the greenest beers in Cascadia!
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While these five microbreweries have shown tremedous leadership in environmentally friendly beer making, their are many Cascadian craft breweries working to make their companies greener. Check out a full list of Activist Brewing Companies here.
References:
http://www.coffee.net/library/eco-conscious-green-beer.html
http://findarticles.com/p/articles/mi_m1594/is_1_13/ai_82352630
7 comments:
My favorite Cascadia beer pub and brew.
http://markjamesgroup.com/yaletown.html
It was voted best brew pub in the world twice. The only one to do it ever. Highly recommended!
There's a podcast devoted towards brews in the region.
http://pacificbrewnews.com/
The province of Yukon also has a brewery.
http://www.yukonbeer.com/
There's also the newspaper that covers the region http://www.brewingnews.com/northwest/
Great article.
Made me laugh, though no honorable mention for the beers that are already labeled with 'MadeCascadia?
There's a great theme you can keep going with this.
How about cover Eco-Wineries, Restaurants, organic farms, etc...?
I think it'd be really awesome to see that - posts all about organic farms and farmer's co ops and how Cascadians use their land compared to the rest of the states east of the cascades!
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